Behind the Scenes: Major Car Auction Company
Optimizing the search experience for automotive buyers and sellers
This client is one of the nation’s leading automotive remarketing service providers whose auction platforms support major automotive manufacturers, financial services companies, and thousands of dealerships across the country. Recognizing the importance of digital technologies in supporting auctions, the client turned to us to revamp their search capabilities, making the auction process faster, more accurate, and more intuitive for buyers and sellers.
The new search engine leverages AWS Lambda, Kinesis, and ElasticSearch Service to improve scalability, update vehicle inventory in near real-time, and provide a search index with minimal daily maintenance. This redesigned search engine resulted in improved close rates for both conversions and upsells, giving the client a distinct advantage with their competitors.
Practices: Insights & Data, Applications & Cloud Technologies
Technologies: AWS, Node/TypeScript, Angular