roller coaster

UX & Security, Part 2: Account Registration

In my previous article, I discussed the outstanding user experience Universal Studios provides to its customers while maintaining an extremely secure, well-monitored amusement park.

It was literally a use case on how to integrate security into an overall satisfying customer experience. There is no reason why this should not be applicable to the virtual world as well. So today, I’m going to discuss one of the most critical user experience issues in security, and how it can be improved: Account Registration.

Account Registration is an extremely critical activity on many websites. In most cases, it has a direct impact on a company’s conversion metric and given this, such an activity needs to be frictionless. But, this is rarely the case. To make things as easy and user-friendly as possible, we need to focus on improving the following areas: [...]


To read the whole post and interact, please visit the SogetiLabs blog: UX & Security, Part 2: Account Registration

Scarlett Sidwell
Scarlett Sidwell
National UX Lead | United States
+1 937-291-8100