White Paper: In Pursuit of Digital Happiness
Menno Van Doorn, Sander Duivestein, Joo Serk Lee, Thijs Pepping
Why Read This Report?
Digital Happiness is rapidly becoming the new frontier of competition. Enhanced by a customer centric mindset, it is experience and emotion that are today’s differentiators. Technology empowers organizations to read these emotions, to persuade people with hyper-personalized touchpoints in response, and to directly impact their happiness. Parallel to this, the behaviors of customers and employees are shifting towards that which elevates happiness and purpose, making the prudent use of this technology even more important. The advanced state of digitization today requires a holistic approach with the ultimate question in mind: do the product, service, and organization contribute to the Digital Happiness of the customer? Is your product or service superior to those of your competitors when viewed through this lens of Digital Happiness?
In this white paper we explore two key questions. First, how does digital technology impact our individual happiness? And second, what role do organizations have to play as guardians of the happiness of their customers and employees?
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- Bhavik RaoVP of Digital Transformation
Bhavik RaoVP of Digital Transformation
- Joo Serk LeeDivision Vice President - East
Joo Serk LeeDivision Vice President - East
Joo is an experienced management and technology consultant with over fifteen years of experience in industry verticals ranging from consumer marketing to entertainment and media. He specializes in all aspects of the digital enterprise, including systems of engagement, experience management, predictive analytics and the Internet of Things. In his previous role as VP of our Digital Transformation practice, Joo lead the architecture, design and implementation of complex programs to support digital transformation, including mobility, omni-channel marketing, CRM, user experience and analytics. He is now the Division VP and General Manager of the East Division.