2020 Holiday Shopping Research
Uncover this season’s trends
Capgemini conducted its 2020 Holiday Shopping Research with 851 retail managers across 6 regions: UK, US, Germany, France, Netherlands and Scandinavia, in companies with at least 250 employees. The consumer survey was conducted among 6588 consumers across the same 6 regions: UK, US, Germany, France, Netherlands and Scandinavia.
Findings revealed retailers are feeling cautiously optimistic about the festive shopping season, despite uncertainty around physical store openings and holiday sales patterns. At the same time more than a third (37%) of 18-24-year-olds and 40% of 25-34-year-olds say they have saved money since the start of the COVID-19 pandemic with the intention of spending it around the holiday sales period.