White Paper: In Pursuit of Digital Happiness

Menno Van Doorn, Sander Duivestein, Joo Serk Lee, Thijs Pepping

Why Read This Report?

Digital Happiness is rapidly becoming the new frontier of competition. Enhanced by a customer centric mindset, it is experience and emotion that are today’s differentiators. Technology empowers organizations to read these emotions, to persuade people with hyper-personalized touchpoints in response, and to directly impact their happiness. Parallel to this, the behaviors of customers and employees are shifting towards that which elevates happiness and purpose, making the prudent use of this technology even more important. The advanced state of digitization today requires a holistic approach with the ultimate question in mind: do the product, service, and organization contribute to the Digital Happiness of the customer? Is your product or service superior to those of your competitors when viewed through this lens of Digital Happiness?

In this white paper we explore two key questions. First, how does digital technology impact our individual happiness? And second, what role do organizations have to play as guardians of the happiness of their customers and employees?

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  • Mike Buob
    Mike Buob
    VP of Experience & Innovation